
Sandra Bothun
Hansel
Sales & Leadership Executive
Fractional Executive I Virtual CEO | Business Coach
As a highly-accomplished Senior Executive with years of progressive, versatile achievement that spans operations, sales, customer experience, and strategic partnerships, I pride myself on my ability to drive the business by asking tough questions.
Crafting and enacting these strategic approaches with both the core executive team and their direct reports has positioned them for YoY revenue growth, business expansions, and synergistic partnerships.
Award-winning recruiter and team leader with a clear talent for recruiting, building, and developing top-performing teams. Plan and execute structural realignments that maximize the talent base.
Areas of expertise include:
Design industry business coach
Omni-channel sales leadership
Driving record revenue and growth results
Optimizing and scaling client experience
Data-driven approach to needs and objectives
Recruiting, building, and inspiring team engagement
Mentoring and developing leaders
SBH GUILD
Services
in person and/or virtual
Fractional Leadership
S.W.O.T. analysis
Data Driven analysis for 'what good looks like' benchmarks
Onboarding & development guidebooks
Strategic Quarterly Playbooks
Sales & Service 'wgll'
One on One Coaching
- executive leadership
- sales
- service
- HR
- recruiting
Expertise
Retail
Luxury Brands
Interior Design
Visual Merchandising
Marketing Strategies
Client Satisfaction & Stewardship
Strategic Partnerships
New Business Development
Revenue Growth
Team Leadership & Engagement
Training & Coaching
Data-Driven Strategies

Testimonials
“Sandra is a true mentor. During my time at DWR, she coached and developed me from part time sales person while in college to become the company’s top salesperson. She helped me scale as a people manager and together we launched a new business concept within DWR, which led to my entrepreneurial streak. She is results driven, motivational in a myriad of ways. Her leadership style has been instrumental to my success in all my roles since. Sales and people leaders don’t get better than this.”
“Sandra’s partnership has been instrumental in advising Hamilton & Adams on ways to grow our business. Her SWOT analysis and corresponding action plan was spot on for building our playbooks to quickly and efficiently action high ROI actions. SBH Guild is what good looks like! ”